Why “Granate”?
Our name is a play on granite, the rock known to weather any kind of storm. It’s also a reference to the pomegranate. In Greek mythology, pomegranates play a significant role in Persephone’s journey in the Underworld, representing the cycle of life and death.
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“My dad died when I was 19, and it was the most excruciating time of my life. Figuring out what came next—the death benefits for my younger brother and sister, the five surprise credit cards, taking Dad's clothes out the closet—was an incredible amount of emotional and physical labor. We needed help—someone to tell us what to do and when so we could focus on rebuilding. Everyone will encounter a loss. And everyone will need help. That’s why we built Granate.”
KRISTEN CLARK
Founder & CEO
Chanel Reynolds
Granate Advisor
Founder of Get Your Shit Together, GYST, and author of What Matters Most
Joining Granate as an Advisor in early 2023, Chanel brings her 10+ years of expertise in planning, preparation, and handling the details around loss.
Chanel founded Get Your Shit Together in 2013 to share the important lessons she learned after her husband was killed in an accident, she realized her family and so many other aren’t as prepared to manage life’s ‘what-if’ moments. Her story struck a chord and her website quickly spread to millions around the world.
Chanel has been featured in the New York Times, NPR, CNBC, and BBC and offers a unique personal voice and ‘kick in the pants’ to make estate and financial planning easier for everyone. She is the author of What Matters Most: The Get Your Shit Together Guide to Wills, Money, Insurance and Life’s What-if’s - named both ‘Best in Wellness’ and a ‘Top 10 Self-Help’ book of the year.